David Beckham invests in e-sports with London-based start-up Guild

David Beckham talks with celebrity chef Gordon Ramsey at an Inter Miami match 170ddd258e3 medium


David Beckham talks with celebrity chef Gordon Ramsey at an Inter Miami match
Image Credit: AP

London: Former England football captain David Beckham is moving into the virtual world as co-owner of London-based start-up Guild E-sports.

Guild said in a statement on Thursday that it will launch player academies and run teams in various e-sports arenas including Rocket League, EA Sports, Fifa and Fortnite.

“We have a vision to set a new standard, supporting these players into the future,” said Beckham, who is also co-owner of Major League Soccer’s Inter Miami in the US.

“We are committed to nurturing and encouraging youth talent through our academy systems and I am looking forward to helping our Guild E-sports team grow,” added the 45-year-old.

The Financial Times reported that Beckham was taking a significant minority stake in Guild through DB Ventures, his personal investment vehicle, and would be the second biggest shareholder.

It said Guild E-sports was seeking a valuation of around 100 million pounds ($124.42 million) following a 25 million pound fund-raising.

“David will be instrumental in helping shape the coaching programme implemented at our academies and we welcome his valuable mentoring as well as the inspiration he gives the younger generation of athletes,” said Guild executive chairman Carleton Curtis.

E-sports has enjoyed a boom during the global COVID-19 lockdown.

According to analytics platform NewZoo, the global e-sports market will generate revenues of $1.1 billion in 2020 and $1.56 billion by 2023.



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