What inspired you to start your business?
I noticed there was a lack of Black and Brown women in media and fashion positions. Once I noticed there was a problem, I decided to work with others to create a robust career-advancement program. My mission is to continue helping Black and Brown women get access to these industries.
How have social-distancing and stay-at-home orders affected your business? How have your priorities shifted?
The global pandemic has affected our business in many ways. For starters, we lost tens of thousands of dollars in sponsorships. We host media conferences called Sip n’ Slay multiple times during the year, and the sponsorship funds help us pay for the location, travel, and gifts for our speakers and guests, as well as our team contractors.
In addition to that loss, we had a conference planned in Ghana this year. For the first time, we were going to take the conference global, to my motherland. I was thrilled to bring this enriching experience to a space that has an insufficient number of resources for women in creative and nontraditional industries. Since the pandemic, we have pivoted to digital events. This shift has been a blessing in disguise. Although we lost multiple sponsorships, we solidified funded partnerships with a few brands and gained an opportunity to reach women globally with our Sip n’ Slay conferences.
We are now focused on creating digital events that will speak to women around the world. Our next event is a virtual career fair that will take place late in the summer. This event will be for anyone looking to sharpen up their résumé, build their interview skills, and learn the key factors to getting hired during a time of Zoom interviews and pandemic-related uncertainty.